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Success Story: Daiichi Sankyo

About the Company:

Daiichi Sankyo Is a global pharmaceutical company with headquarters in Tokyo and subsidiaries in more than 20 countries around the world. Daiichi Sankyo Europe GmbH, headquartered in Munich. The company was founded in 2006 through a merger of the established Japanese companies Daiichi and Sankyo. In Europe, the company has over 2,000 employees in 13 countries. The focus is on cardiovascular products and oncology.

THE CHALLENGES

At the start of the project, the local KPIs in the various branches of Daiichi Sankyo Europe were displayed in different dashboards which did not allow for a uniform overview at European level and comparisons with each other.

The dashboards of the subsidiaries were often poorly performing, unclear, not intuitive for the users and did not contain all relevant information.

Firefly lifescience data and analytics 29901

Increasing sales and growing market share. Modernizing and Expanding Analytics Solutions

How we are empowering Daiichi Sankyo with End-to-end Analytics to achieve their goal of becoming a global pharmaceutical innovator by 2025. Providing extensive information from markets about customers, products and the performance of the field

Force. Starting from very heterogeneous applications in the individual countries, which were outdated due to the QlikView technology, a modern and centrally coordinated solution was created on the basis of Qlik Sense, which greatly improves and simplifies the control of sales activities in particular.

3 KPIS/Milesstones of the project:

Improvements in usability, in particular the integration of country-specific requirements and market structures in an overarching cross-national European view.
Implementation of a dashboard that connects existing and new data source.
Track and control the market launch of new products in real time.

Main Benefits:

Creation of an integrated solution with where management can track national and international targets and the pharmaceutical representative can view his personal target visit quota on site with the customer.
The corresponding applications and dashboards only display the information that is relevant for the respective user.
Daiichi has now a permanent partner in celver/SDG Group, which will take care of all European projects in the area of Commercial Excellence in a structured way and drive them forward.

Want to learn more?

Learn how Daiichi Sankyo Europe increased sales and improved efficiency through a 360° data & analytics strategy. Discover how harmonized metrics and a data-driven culture streamline decision-making and drive innovation with insights from SDG Group.