In today’s Data & Analytics atmosphere, companies find themselves adapting their business models as technologies advance and markets change. Creating a data-driven culture can control these external challenges and enable better business decisions.
Throughout this success story, you will discover how Pernod Ricard Spain:
- Used a long-term holistic approach to tear down essential data silos
- The benefits it brought to their overall business model
- Empowered teams to use data for sound business making decisions
"Following the completion of these projects, we now have an increased confidence in our data, and it’s become a fundamental aspect of our business,” -
-Ignacio Parra, Mediterranean head of Delivery for Pernod Ricard