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Success Story: Cloud Analytics in the Automotive Industry

Overcoming the challenges of the electric transition with more precise and reliable data

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Discover how SDG Group supported Europe's leading automotive company in transforming its Business Analytics to the cloud using the AWS platform.

Main benefits

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Increase in data quality through centralized management, eliminating redundancies and misalignments across departments for more accurate and reliable insights
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Reduction in time needed to produce key reports, thanks to the advanced platform that automates data consolidation and processing, enabling faster, more targeted strategic decisions
 
 
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Through optimized campaigns the company has reduced customer acquisition costs, improving operational efficiency. Business user support has been enhanced with modern, customized reports for decision-makers

CHALLENGES

The automotive sector is undergoing deep transformations, impacted by semiconductor shortages, logistical challenges and rising costs.
 
The entry of new Chinese brands and the shift toward electric mobility keeps competition intense. Advanced data management and data-driven solutions are essential to stay competitive, allowing fast, informed decisions and securing a competitive advantage in an evolving context.
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SOLUTIONS

SDG implemented a Business Intelligence platform on AWS to enhance data management, turning it into a strategic asset by effectively integrating data sources.

This solution automated decision-making with real-time analytics and clear insights through data visualization. It also established a self-assessment system for dealers, incentivizing them with bonuses tied to specific KPIs.

Finally, it optimized marketing campaigns by identifying customer trends and preferences from historical sales data.

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Want to learn more?

Find out how SDG Group helped the European automotive leader in its transformation journey to the cloud.

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