SDG Group Middle East Celebrates MenaBev as Finalist in SAP Innovation Awards 2024

We are thrilled to announce that our esteemed client, MenaBev, has been recognized as a Finalist in the prestigious SAP Innovation Awards 2024. These awards honor the most innovative companies leveraging SAP technology to transform their business processes and deliver significant value. Being selected as a Finalist is a testament to MenaBev's outstanding achievements and SDG Group Middle East's commitment to driving impactful data and analytics strategies.

About MenaBev and the Project

MenaBev, headquartered in Jeddah, Saudi Arabia, is one of the leading franchise bottlers for PepsiCo, renowned for its state-of-the-art MEGA Plant, one of the largest PepsiCo bottling facilities globally. With a vision to become a billion-dollar company by 2030, MenaBev embarked on a journey to digitally transform its operations, optimize sales processes, and enhance customer satisfaction while minimizing environmental impact.

SDG Group partnered with MenaBev to address their need for a robust data management and analytics strategy. Utilizing SAP Business Technology Platform (BTP), the project aimed to create a centralized data hub, enabling real-time insights and streamlining business operations across various departments.

Regarding the collaboration, Amr Shawky, Data Analytics Manager at SDG Group Middle East shared:

"We are immensely proud of our collaboration with MenaBev. Working together, we have been able to harness the power of SAP BTP to create transformative data analytics capabilities that have significantly enhanced operational efficiency and strategic decision-making. The journey with MenaBev has been incredibly rewarding, and we are honored to have contributed to their success."

Challenges, Solutions, and Outcomes

MenaBev faced several challenges, including data silos, manual and time-consuming reporting processes, and a lack of real-time insights. SDG Group addressed these issues by implementing a comprehensive solution leveraging SAP BTP, SAP Datasphere, and SAP Analytics Cloud. This integration created a unified data platform that provided a single source of truth, automated reporting, and dynamic dashboards tailored for executive decision-making.

The outcomes of the project have been remarkable:

• A 45% reduction in operational inefficiencies through swift, live data reporting.
• A 73% decrease in maverick buying, enhancing working capital efficiency.
• A centralized Data Warehouse, ensuring consistent, reliable data across all departments.
• Improved inventory management with a forecast accuracy of over 90%.

These achievements have empowered MenaBev with agile decision-making capabilities, driving operational excellence and contributing to their strategic goals.

Regarding the outcomes of this project, MenaBev’s Director of IT Akbar Rattani commented:

“SAP BTP helped MenaBev’s operation to be digitally enabled, driving efficiency with informed and faster decision making. This innovative solution, seamlessly integrated, ensured centralized data accuracy and agility in identifying and addressing process irregularities.”

Looking Ahead

SDG Group is grateful for the recognition by the SAP Innovation Awards and looks forward to continuing our collaboration with MenaBev. Together, we are committed to pushing the boundaries of innovation and achieving even greater milestones in the future.

For more information about the SDG’s project with MenaBev, sign up to receive the full success story as soon as it’s published:

About SDG Group

We are a consulting firm specialized in AI, Data & Analytics.

Business agility is the ability of an organization to adapt quickly to market changes, both internally and externally. This cannot exist without becoming a truly data-driven company. SDG Group achieves this by co-creating optimal solutions with its customers, leveraging Data & Analytics services through a unique combination of business domain expertise and state-of-the-art technologies delivered by industry-leading talent.

We are pioneers in AI, Data & Analytics consulting and we are committed to unlocking organizations’ hidden potential by offering in-depth analytics expertise.