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Success Story: Pernod Ricard

About Pernod Ricard:

Pernod Ricard is a convivial, responsible and successful global wine and spirits group. Number 2 worldwide with a clear ambition to become the leader of our sector, they have one of the most comprehensive portfolios of the industry with 240 premium brands available in over 160 countries.

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Removing Data Silos and Employing a Holistic Transformation to Create a Data Culture

In today’s Data & Analytics atmosphere, companies find themselves adapting their business models as technologies advance and markets change. Creating a data-driven culture can control these external challenges and enable better business decisions.


Throughout this success story, you will discover how Pernod Ricard Spain:

  • Used a long-term holistic approach to tear down essential data silos
  • The benefits it brought to their overall business model 
  • Empowered teams to use data for sound business making decisions

"Following the completion of these projects, we now have an increased confidence in our data, and it’s become a fundamental aspect of our business,”  -

-Ignacio Parra, Mediterranean head of Delivery for Pernod Ricard

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